With the festive season well under way your partner in the adult industry is here to give you a few quick tips on how to make the most of your marketing efforts during these busy weeks. From upselling to efficiently making use of social media we have five useful bits of advice to make your Christmas sales very jolly indeed.

1. Segment your audience

Your customers could be couples looking for a little bit of frisky fun, or a best friend purchasing a novelty gift. The trick here is to ensure your shopping platform is modified to make Christmas purchasing easy. Set up a Christmas shopping area on your e-commerce site like we have here, that makes the process as quick and painless as possible.

Segmenting your Christmas offers will make for a better user experience when viewing your site.

2. Identify your key products

Decide which product lines you believe will be strong sellers. Stuck for ideas? Here’s 3 recommendations from us:

• For Her: The Nalone Wave Rabbit: With its rechargeable battery and wide array of functions it’s no wonder this toy is getting amazing reviews from users. It looks great and comes in a beautiful presentation box too, making the recipient feel that little bit extra special.
• For Him: The Pipedream Extreme Toyz Mega-Bator: For male pleasure there is not much that can beat the Mega-Bator. On top of the amazing sensations it can provide via the exclusive sleeve suspension system, there is a clip to hold a mobile device, allowing the user to watch their favourite video clip or VOIP call to their partner whilst in use.
• For Couples: Earthly Body Christmas Candle Trio: This aromatic candle melts into sensuous warm massage oil. Not only will it feel great when applied, it also acts as a 100% natural moisturiser, softening the skin where applied.

3. Upsell and add-ons

If you haven’t already, ensure your site is set up to include recommended products and add-ons. This is a great point to add value for your customers in the form of lube, batteries and hygiene products.

4. Create festive graphics

Give your site a little festive make over by creating some Christmas graphics. You can also create your own custom adverts for use on social media or banner advertising across other websites. Canva is a great tool that requires little to no graphic design skill to get under way. Need some pictures? Pixabay has thousands of royalty free stock images you can use to spruce up your campaign, and a quick search for ‘Christmas’ brings up 43 pages of results.

Sites such as Pixabay are an excellent resource for royalty free stock images you can use in your marketing (notice the present we used at the top of this blog listed on this page).

5. Support your Christmas campaign with a social media strategy

Use a scheduling tool such as Hootsuite, Buffer, Edgar or Sprout Social to plan your messaging efficiently, allowing you to carry on working on other aspects of the business whilst safe in the knowledge you are still posting key messages. Remember to engage with your audience where possible, as it is these relationships you build with customers that will lead to repeat business later down the line.

If you need any more tips then feel free to send us a tweet (@Net1on1) and we will happily answer your questions! Have a Merry Christmas from all of us here at Net 1on1!