4 Sex Toy Brands that Challenge the Male Masturbation Taboo

The sex toy industry is worth over 15 billion dollars globally and it is expected to surpass 50 billion by 2020. It’s a busy, bustling business driven by constant innovation and an ever-growing desire to cater to and reach an even wider variety of people.

The famed “orgasm gap” – which refers to the fact that in heterosexual relationships men have more orgasms than women – is perhaps partly responsible for the sales boom that female sex toys have enjoyed in the last decade. Prominent inclusions in TV shows like Sex and the City also contributed to the wide uptake of vibrators and other female pleasure products while toys targeted at couples are often designed to provide clitoral stimulation to women during intercourse. Insertable and wearable vibrators such as the Loving Joy Versa aim to close the orgasm gap by empowering couples to achieve simultaneous climaxes and take their shared pleasure to the next level.

However, it seems that this widespread sexual (and sex toy) liberation that sees magazines like the prestigious Good Housekeeping running yearly vibrator reviews, left male masturbation behind. It is still a taboo to discuss it openly, and it is still stigmatised as something smutty that’s better left in the shadowy outskirts of “Sex Toy Town”. Arguably, the modern perception of male masturbation comes from the images of realistic vagina masturbators that are often seen as the ultimate reduction of women to their genitals – even though dildos do the same to men.

Shouldn’t Good Housekeeping have a male masturbator review too? Fleshlights could feature in TV shows just as easily as rabbit vibrators do. Masturbation is natural and pleasurable for both men and women, so it’s time to get rid of the unnecessary embarrassment that your male customers may feel when they pick up a masturbator.

The following 4 brands challenge the taboo and stigma associated with male sexuality, with inconspicuous, fun, and innovative products that are targeted at a modern man seeking expert design, high quality materials and a variety of experiences from their sex toys. So, steer your timid customers towards these products to put them at ease and show them the wonderful world of shame-free male pleasure!

While the Japanese word, “tenga” is used to “praise the beauty of a kimono”, the award-winning company choose this name to counter the public image of adult products and remove the stigma and embarrassment often associated with the purchase of sex toys.

Tenga, founded in Japan in 2005, has been revolutionizing male masturbation toys for more than a decade now. With inconspicuous designs and an intentional focus on producing masturbators that offer a variety of experiences, Tenga targets modern men who seek pleasure gained through stimulation rather than a substitution for intercourse. Tenga products never mimic the female anatomy opting instead to provide a large variety of textures that all result in different sensations during use.

Spotlight Product: The Tenga Egg Series

Looks great and quirky on the shelf, provides an easy talking point on the shop floor, and offers an affordable option to your customers, Tenga Eggs provide an easy introduction to male masturbators for any sex toy beginner. With a range of 13 different internal textures, anyone can find the perfect Tenga egg, and while they might look small, they are super stretchy and can completely cover a 500ml plastic bottle! Twister, Stepper, Silky, Spider, Wavy and Clicker. Different strokes from different yolks!

Formulated from a natural mix of herbal ingredients, plant and mineral extracts, Zuyosa offers a natural alternative to pharmaceutical pills widespread on the market.

Packaged and branded to target the modern professional man whose lifestyle can benefit from the energy boost and libido increase that Zuyosa provides; these premium supplements radiate masculinity and strength – which is coincidentally what the brand name comes from: Tsuyosa, Japanese for strength. The special blend of Siberian Ginseng, Maca, Avena Sativa, Saw Palmetto and other essential elements and vitamins helps enhancing desire, endurance, sexual vitality, and stamina.

Spotlight Product: Zuyosa Sexual Vitality Supplement for Men 4-pack
With a fiendishly clever and intriguingly stylish packaging, the Zuyosa pills will instantly attract your customers’ attention and you will have an easy time talking about all the health benefits the entirely British-manufactured product can bring to their lives. Approved by MHRA (Medicines & Healthcare Products Regulatory Agency), the pills boost superb natural ingredients all associated with the improvement of mental and athletic performance, physical health and libido. Suitable for vegetarians too, so there’s no excuse not to swallow the little red pill of sexual awakening now.

Established in 2003, Rocks Off is one of the leading sex toy manufacturers in the UK and they offer an entire range of stylish, expertly shaped vibrating prostate massagers. The “male G-spot” is an often-overlooked part of male pleasure, even though the stimulation of the prostate gland can result in explosive, hands-free climaxes that are felt in the entire body. You can read more about Prostate Massage in our blog post, Be a PROstate Massage Pro to learn how to find and stimulate the prostate gland and to discover the health benefits of regular prostate massage.

Rocks Off’s prostate massagers come in a wide variety of shapes and sizes to fit the beginner and the advanced prostate player alike, so your customers will be able to select the one most suitable for their anatomy and experience level. The entire series features easily adjustable vibrations, waterproof fun, smooth insertion and silky silicone material so your customers will be spoilt for choice.

Spotlight Product: Rocks Off Naughty Boy 7 Speed Prostate Massager
Ideal for beginners who are making their first steps in prostate massage, this male vibrator is sleek, unintimidating and shaped for intense targeted stimulation. The insertable end is angled so it can easily reach and arouse the P-spot, while the outer arm can press on the perineum for exquisite simultaneous internal and external prostate massage. Great for both solo and coupled play; the Naughty Boy won’t let your customers forget its name, they will enthusiastically repeat it every time this clever little prostate massager is getting their rocks off.

Cock rings are the most popular sex toys amongst men with a 2014 FHM study showing 30% of men owning at least one. Screaming O has been releasing a staggering amount of new, innovative, and funky looking rings every year to cater to first time buyers and offer them a “gateway” toy that brings pleasure regardless of age, sexual orientation and experience level.

With a wide range of vibrating and non-vibrating cock rings, Screaming O offers toys for those hoping to provide better satisfaction to their partners and increase their stamina during lovemaking, too. With a “friendly-for-all” packaging concept, Screaming O products are fun and youthful, so your customers can easily pick one up without feeling embarrassed or flustered.

Spotlight Product: Screaming O SlingO
This non-vibrating cock ring is designed to provide exquisite pressure on the perineum during sex. The contoured sling also provides erection support and enhances stamina by restricting blood flow to the penis, but the real treat is the small solid silicone ball at the tip that is positioned for the “taint” massage. Stretchy, but firm, the Slingo can also be used during solo play as the pleasure ball can enhance sexual experience in any sex position. This clever cock ring is a great, non-committal way to introduce the idea of perineum and/or prostate massage to slightly reluctant customers who might discover this form of pleasure as the best way to reach a screaming O!

Before you go, celebrate male masturbation with this hilarious clip by comedian Bo Burnham and make sure your customers have fun too!

Do you have any favourite brands that are fighting the stigma and taboo of male sexuality and pleasure? Have any suggestions about what we should cover next? Have any feedback on this entry? Let us know in the comments section below, we would love to hear from you!