5 + 1 Tips to Re-Vamp Your Website & Start Attracting Customers

So, you have your website up and running, you are excitedly awaiting your first order, your first customer’s name that you will always remember. But days pass without results and you are not sure why. You check your site statistics and you find that people are not visiting your site. What can you do? How can you make some small changes on your site that may make a big difference?

Read on and find out our top tips to start ranking up your site and catch more traffic with some simple ideas.

1. Ask for Feedback

Chances are that you’ve been working on this site for months, you saw it come to life from an idea to first test order. But this also means that you may became biased when it comes to the aesthetics, performance or navigation of your site. Ask friends, family, acquaintances, business partners to visit your site and give you their honest opinion. What are the pages or information that they wish they’d found easier? What did they find lacking? This sort of basic focus grouping can reveal fundamental things about your website that you might have never thought about!

2. Devil in the Details

Having dedicated pages set up for your returns policy, delivery options, contact information and terms and conditions is really important. Your customers will have a lot of questions and if you don’t provide easily accessible, straight-forward answers on your site, they will either flood your mail box with enquiries or worse, just not bother and find another retailer. Make sure that whatever information you would expect to find on a retailer’s site, is available and visible on your site too.

And proofread everything – typos and grammatical errors can put off potential customers, so make sure everything is squeaky clean when it comes to your website copy. Spelling errors can also impact on your search engine optimisation (SEO) so all the more reason to get that category or product name right!

3. It’s “About” Time!

Your About Us page should reflect your company ethos, your company goals and mission statement, and should also add a touch of personality to your site where customers can find out what you are all about. If you strongly believe in being eco-friendly, voice it on your About Us page. If you run the business with family members, shout about it! Standing out in today’s busy eCommerce field is hard, but if your customers find you personable, approachable and genuine, it’s more likely that they’ll trust you with their intimate purchases too.

4. To Know the Product is to Sell the Product

Try to acquire as much product knowledge as you possibly can. You will be first point of contact for your customers, so you will want to be able to answer their questions in regard to the items that you sell. Read blogs, reviews, online industry magazines, and keep up to date with trends.

The best way to start learning is going through your product descriptions and re-write them. Search engines scan and identify duplicate content so if your product descriptions are published elsewhere in the exact same format, you might get penalised and ranked below all other sites that use the same text. While it’s a big task, you can do it little by little and you will be that much more knowledgeable about your catalogue than you were before.

5. Be Content with Your Content

Writing blog entries for your site is a great way to keep your customers around and interested in your store. You can spotlight products that you are especially eager to sell, provide buyer’s guides for categories, talk about an exciting new trend you’ve read about, or hype a new upcoming toy – the possibilities are endless. And as a bonus, your blog entries will work really well on your social media platforms too!

You should also make sure that your landing pages are well-padded with text highlighting bestsellers and identifying key product types. This type of content can include multiple important keywords and therefore improve your search engine ranking too.

+1. Be the Change

The adult industry is still often seen as a shady, dirty, seedy men’s club catering only to people on the fringes of society. Of course, all of us working in the industry couldn’t disagree more! Everyone deserves pleasure, and it’s the 21^st century, so it’s time to spread the love and show the world what a weird, happy bunch we are – sex-positive, body-positive, diverse, open and always keeping up with the times.

A couple of months in this industry and you won’t just have the latest scoop on sex toy trends, but you will also have a working knowledge of human reproductive anatomy and all the pleasure points on both men and women. Now that’s something to really brag about, so go and be out, loud and proud and let’s change the perception of the adult industry together, one well-maintained, organised and informative site at a time!

We will run similar blog posts in the near future, so please do not hesitate to contact us if there are any specific areas of interest you want us to cover!

Let us know if you have any tips or advice that you would like to share in the comments section below or contact us at enquiries@1on1wholesale.co.uk or 01273 830 280 if you have any questions at all.