7 DilDO-s and 7 DilDON’T-s of Sex Toy Retail during Christmas

The weeks leading up to Christmas are traditionally the busiest time in retail. This usually means bigger profits, more sales, lots of customer enquiries and lots of emails to answer about delivery delays and stock availability. But fear not, with Net1on1’s simple dilDO-s and dilDON’T-s below you can minimize the stress and feel prepared for the Christmas rush. So read on to find out what makes our naughty and what makes our nice list when it comes to Holiday Retail.

The 7 DilDO-s

DO Make sure you have plenty of stock of your bestsellers if you buy in bulk, nothing screams Christmas like a well-stocked shelf.

DO Make sure that your stock sync system is up to date and working properly if you are dropshipping. Customers often leave shopping to the last minute, and they are less likely to opt for alternatives if offered, so make sure you only list things that you can actually fulfill.

DO Create offers and/or a Christmas Sale section on your website or in your store. Customers are looking for deals and stocking fillers, so make sure they can find your best Secret Santa items easily.

DO Organise your social media messaging around Christmas and create festive imagery to tempt your customers. Many people still don’t think about sex toys as something that can make for a good gift, so tell and show your customers just how thoughtful and romantic a naughty gift can be.

DO Write a gift guide blog post on your site. This can help your customers decide what to get if they are intimated by your catalogue. Organise the guide around target markets so everyone can find something for themselves.

DO Keep an eye on last shipping times for your orders to avoid disappointment. The Christmas rush is really only over on the eve of the 24^th of December, so it’s never really too late, but you should make sure that you are aware of your suppliers’ last shipment time. If you need to get stock in from us, 1on1 Wholesale will be sending out wholesale orders on the 21^st to be delivered on the 24^th of December.

DO Make sure that you communicate your last shipping times on your website. Those last-minute gifts will have to be shipped and delivered in time, so make sure your customers can easily access and read your last shipment times.

The 7 DilDON’T-s

DON’T Discount your products heavily as Christmas is the time when customers look to spend some more money on gifts, so make sure you maximise your profits.

DON’T Overheat your store, people wearing coats won’t want to stay and browse if you make the shopping environment too hot and sticky.

DON’T Forget to brush up on your product knowledge for the most important, high-target items you want to sell this Christmas. It doesn’t take long to quickly check a product’s USPs and it can make all the difference when it comes to helping a customer choosing a gift.

DON’T Forget to offer cleaning, storage and safety advice if you can. Many people buy or receive their first sex toy in their life during Christmas, so it’s important that they are equipped with all the information that will keep them happy with their purchase on the long-run.

DON’T Forget to use gender-neutral pronouns when talking with customers. The adult industry embraces diversity and difference, so skip gendered pronouns and use “they”, “their”, “them” instead when referring to your customer’s partner, after all, we can never make assumptions about who they are shopping for.

DON’T Let recyclable materials build up in your warehouse or stockroom. During the busy festive period you will go through a lot more packaging material than usual, but that shouldn’t be at the expense of the environment. Make sure you collect cardboard separately and recycle it with the appropriate authorities, if you can re-use air-pockets, do so, or save them for later use. Do your bit this Christmas for the environment, have yourself a green-Christmas!

DON’T Delay, buy from us today! Give us a ring or drop us a line for our friendly and smooth customer service, we will be more than happy to help ease the stresses of the busiest time of the year for you.